About the job

⚡ Role: Head of DTC Growth

⭐️ Company: High Growth Wellness Brand

🌎 Location: Remote/Hybrid/In Person (Santa Barbara, CA)

The Brand:

Clevr is a high-growth, high-energy wellness brand based in coastal California. We make approachable wellness products that address our most common modern problems—energy, focus, stress and sleep. Our barista-inspired, science-backed ‘SuperLattes’ shook up the functional drink space—we’ve served 4million lattes to date, earned an evangelistic customer base, plus support from female luminaries like Oprah and Meghan Markle. We are a mission driven brand, with a focus on regenerative, sustainable sourcing, and we donate 1% of revenue to organizations fighting for food justice.

The Role:

We are looking for a creative and data-driven head of DTC who wants to have a starring role in our growth narrative. You’re ready to own our funnel from the first touchpoint to first purchase, and to build out an A+ team to help you reach your goals (we’re aware a Head of Growth isn’t a silver bullet—you’re going to need support!) Ideally, you’ve spent the last few years at a performance marketing agency or an 8 figure DTC e-commerce brand.

We’re a tight-knit team with a deep sense of respect and affection for one another. We value a positive mindset, and consistent follow through. We dream big, work hard and laugh loud—and remember to enjoy the process, not just the end result.

What you'll do:

• Success will be measured by growth and profitability of customer acquisition, ability to scale ad spend to meet revenue goals, depth of customer engagement, and growth of subscription program

• Establish and execute efficient multi-channel growth strategies including, but not limited to: paid social, affiliate, SEO/SEM, Podcast, OOH, owning KPIs per channel (CAC, LTV, AOV, ROAS, Subscription Growth)

• Own strategy for scaling non-paid acquisition efforts and building a robust, multi-faceted growth model that can compliment paid channels

• Build and manage an A+ team to support you in meeting your goals

• Own the strategy and testing schedule of performance-driven creative for ads and website / landing page content.

• Manage current external partners associated with growth (Affiliate team, Amazon Ads team, Paid Social team)

• Develop and maintain the e-commerce budget, including ad spend and contractor spend

• Own strategy for post-click site experience, including CRO, landing pages and UX improvements

• Concept, test, and recommend merchandising & pricing strategies
• Maintain an understanding of key consumers segments to help promote brand loyalty and grow the businesses with respect to digital connectivity, community and brand authenticity

Who you are:

• 5+ years experience working in DTC e-commerce growth marketing
• You are data driven, using data as your north star to guide all strategy and decision making
• Proven success with paid social (FB/IG, Pinterest, Tiktok), Youtube, CRO efforts, programmatic display, paid search and SEO.
• You’re tuned into the best practices for content creation across paid channels
• Expert in Shopify, attribution modeling, Google Analytics and website / landing page conversion rate optimization.
• You’re comfortable being both strategic and hands-on in your day to day
• You love to work hard, learn fast, and make an impact right away
• Problem Solver, self-Starter, optimist

Clevr actively seeks a diverse pool of applicants and hires, trains, and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. We remain deeply committed to making Clevr a place where everyone can feel safe and be themselves.